The Key to a Successful Web Site is to follow some basic “Getting Started Guiding Principals” – Key Element is to Define | Define | Define
Working closely with your “Subject Matter Experts” (SME’s), we take you through a detailed Define process by helping you discover the How’s, the Why’s, the When’s etc. as grouped below:
- How do I “write for the web”?
- How do I determine if my services or overall business changed since I originally launched?
- How much am I willing to spend to build
- How much will it cost – Do I need a “domain”?
- How will I know I have the right developer
- How will I ship – locally, NAmer, International?
- How/Who will update the site for me as required
- What do I have today – How do I know it’s working/not working
- What does my competition offer
- What is the current “content” status, how old, who updates/maintains – Content Inventory
- What is the purpose of the new/update site Marketing | Provide Info | Solicit Inquiries?
- What security issues/exposure = confidentiality
- What type of site Info | Selling |
- When do I want to launch
- Where will the site be hosted
- Who intercepts inquiries today? and what medium?
- Who will build and maintain
- Who will visit and why – Target Audience – Buyers, Suppliers, New Customers? External or Internal?
- Why do I need a client e-mail mailing list
- Why do I need a current “traffic count”?
- Why do I need a site
- Why do I need authors, publishers?
- Why should existing clients “test drive” my web site?
- Why should I have “printer friendly” pages – that “load fast”?
- Why should I pay for a higher search ranking?
- Why should I promote e-mail inquiries?
- Why should my site have a Usability Review?
Web Site Content Management
- Decrease duplication of effort
- Optimize document workflow from creation to archival
- Establish a consistent corporate-wide document management workflow process
- Ensure marketing, sales, and other staff utilize the most up-to-date versions of documents
- Set security controls to ensure groups, departments, and locations have access to proprietary documents
- Expand with a fully scalable Electronic Document Records Management System (EDRMS)